The Difference Between Digital Books and Ebooks

Most people today, don’t know the difference between a digital book and an ebook. In fact, many people think they are one and the same. They couldn’t be farther from the truth. They are entirely different species of the same animal.

Digital books

Digital books, sometimes also called electronic books or PDF books, are scanned, digital facsimiles of standard printed, published books. You can think of them as enhanced copies of the actual hard or paperback books we have come to know and love.

When we are talking about the digital version of newer publications, they are pretty much identical to the original. When talking about old or even ancient publication, they are much better than any original you would find on the shelf of your local library. Since they are facsimiles of the original printing, this really increases quality and helps overcome the problems of many older books, such as yellowed pages, stains, see-through or onion skin type paper, colored paper, brown inks, etc. These are scanned pages, not ‘copied’ pages, and the quality of print truly represents a better quality than the print of the original book.

The great majority of digital books come in PDF format, though Amazon offers a Kindle edition, Mobipocket offers the MOBI version, then there is the plain TEXT format, as well as many others.

Digital books are usually far less expensive than their hard or paperback counterparts, and there are hardly ever shipping costs, unless they are delivered on a CD (Compact Disk).

Ebooks

Ebooks are digital books too, but they were designed and written for the internet. Many, if not most ebooks were never officially “published” at all, unless you count posting something on the internet as publishing.

Most ebooks were meant to be written quickly, with little or no expenses except for possibly distribution. The majority are short, almost always less than 100 pages, usually under 50 pages. Some ebooks are literally slapped together in a matter of hours. Often they are little more than several short reports combined together.

Many ebooks are self-help books, or manuals of some kind, though there are some eBook works of history and fiction to be found if you look for them. More often than not, they have little or no literary value, their intentions being the distribution of facts, instructions and/or ideas.

Sometimes you may come across the eBook version of a hard or soft cover book. It will even be called the “ebook version” of whatever book. But if you look closer, you will find that this eBook version is almost always far fewer pages than the original. You may as well call the “ebook version” the “condensed version” of the book.

Though you will find many ebooks in PDF format, much like digital books, but many come as various generic interactive applications. But don’t let the initial attraction of interaction fool you. Even if this sounds like high tech education at first, you will find that there is not much to the promise of interaction. It just disguises the fact that these books are short, technically no more than a few pages, with little to no real practical, and even less academic value.

Last but not least, ebooks are often free or cheap, though you will occasionally find some specialty instruction “programs” costing hundred of dollars.

Conclusion

Technically, ebooks are digital books, though practically there is a big difference. Personally, I usually prefer a digital book to its eBook cousin.

By Thomas A. Retterbush

Electronic World – How We Use Electronics in Daily Life

Using electronics today is so much a part of our daily lives we hardly think of the way the world would be without electronics. Everything from cooking to music uses electronics or electronic components in some way. Our family car has many electronic components, as does our cooking stove, laptop and cell phone. Children and teenagers carry mobile phones with them everywhere and use them to take and send pictures, videos, and to play music. They send text messages on the cell phone to other phones and to their home computers.

Wireless internet is becoming more common all the time, with laptops set up in cyber cafes where people can drink coffee and check their email all at the same time. The computer user can do all the web searching in relative privacy thanks to the electronic accessories which can be added to the computer. Conversely, more and more transactions are being sent electronically across the airwaves so security is becoming a larger issue than ever before. Merchants who sell products online must be able to assure their customers that information submitted at a website is not being accessed by unauthorized personnel.

Music is a prime user of electronics, both in recording and in playback mode. Stereos, record players, tape decks, cassette players, CD drives and DVD players are all the result of advances in electronics technology in the last few decades. Today people can carry a playlist of hundreds of songs around with them easily in a very small device–easily portable. When you add Bluetooth or headphones the music can be heard by the user, but does not disturb those nearby.

Electronics technology in cameras has increased dramatically. A digital camera is available to most Americans at a price they can afford and cellphones often includes a fairly sophisticated digital camera that can capture still pictures or even video pictures and store them or transfer them to a computer where they can be saved, shared digitally with family or friends or printed out in hard form with a photo printer device. Pictures obtained through a camera or by means of a scanner can be edited, cropped, enhanced or enlarged easily through the marvel of electronics.

Literally thousands of everyday devices that we use constantly make use of electronics technology in order to operate. These are products ranging from automotive engines to automated equipment in production settings. Even artistic efforts benefit from computer modeling prior to the committing of valuable artistic media to create the finished product.

Electronics devices are being used in the health field, not only to assist in diagnosis and determination of medical problems, but to assist in the research that is providing treatment and cures for illnesses and even genetic anomalies. Equipment such as MRI, CAT and the older X-rays, tests for diabetes, cholesterol and other blood component tests all rely on electronics in order to do their work quickly and accurately. Pacemakers and similar equipment implanted in the body is now almost routine.

Marketing to Senior Citizens – Health and Fitness, the Growing Trend Amongst Seniors

Today seniors can’t afford not to get moving! With all the hype around nutrition and exercise the aging population is well aware of the benefit of an active lifestyle.

Most seniors of the 55 plus group are keen to reap the rewards of healthy aging through a variety of activities. They are not newcomers to the gym so to speak. Most have kept active with some form of physical activity throughout their lives, whether it is hardcore workouts in the gym or a congenial round of golf on a summer’s afternoon. Women of this age group have also managed years of multi-tasking, most having juggled full time careers, while raising families and still found time to fit in some form of exercise. These women became well acquainted with aerobics, step classes, strength training and power walking. Also, stress relievers such as yoga and pilates were embraced to combat tension and fatigue. In many cases these activities were their salvation of an overly busy lifestyle.

It is only natural then, that these baby boomers are looking to continue their active lifestyle into retirement. Quite possibly, with the time constraints lifted at this stage in life, it leaves them to focus more sharply on their health and wellness.

A huge opportunity exists for gyms and programming facilities to cater to this senior market. The number of seniors is set to skyrocket in the next five to ten years and if gym operators are to jump ahead of this curve, they should set their marketing sights on appealing to and attracting this demographic.

How to go about this? What are seniors looking for when it comes to staying fit? Firstly it is important to see a visual image that they can relate to. Marketing success is all about seeing yourself in the picture, being that person who is strong, fit and beaming with energy. If a beautiful twenty something image is smiling back, then age becomes a handicap in the mind of the senior, derailing their good intentions, making them feel like they can’t compete. The perfect image that will empower the market they are trying to impress is an attractive fit senior pursuing the exercise of his or her choice. An ad such as this will pop with the 55 plus market, creating a role model with whom they can immediately identify and connect. Seniors like everyone else need to be able to put themselves into that ad campaign and honestly believe that it could be them looking out. This puts the wheels in motion for a positive mindset and a “can-do” attitude.

Seniors are only as old as they feel. Once again we come back to the mind-set, which is a very powerful tool. Boomers today are constantly fighting the aging stereotype that has depicted seniors in the past. Seniors in their sixties often look, act and feel ten to fifteen years younger than their actual age. Advertising should play up to this pretense which promotes this healthy reversal known as “turning back the clock”.

Another means of promoting fitness is to educate the senior who wants to get moving and who wants information as to how this will benefit them and enhance their life. They need to know the positives, what they can expect, and can look forward to as a result of embarking on the fitness journey that the marketer proposes. The campaign needs to encompass every aspect of their life, proving that properly presented, seniors will understand that an opportunity to change is being offered which will impact and alter their lifestyle. It’s within their reach, all that remains to be done, is to get out there, set realistic goals with realistic time frames and make it happen.

This brings us to another point. Marketers should focus on the enhancement of senior life overall, as a result of engaging in exercise and activities, rather than the promise that, if you join up you will achieve this enviable body or snag that hot date. The quality of life and the heightened enjoyment of everyday activities which seniors can have as a result of exercise need to be highlighted.

Marketing programs should also contain testimonials and feedback from actual seniors delighted with their progress and accomplishments, similar to that of “before and after stories of weight loss”. Seniors want to hear how it has enhanced and changed other people, who are just like themselves. They want to hear the successes, for example, how exercise lowered blood pressure, how strength training enabled other seniors to do more, how medication was reduced, how endurance was stretched. It all gives the feeling that anything is possible, if they can do it, then I can as well. It sends a message and an incentive to become a joiner.

Seniors often prefer to sample a program on a trial basis to see if it’s going to be the right fit for them. Offering special programs geared to this group is smart when limiting them to one or two classes. Fitness activities can be offered at many different types of senior living facilities. Places such as retirement communities and nursing homes already recognize the need and benefits of fitness and nutritional programs. Approaching these senior residences is an effective strategy of marketing to large groups of seniors. There are also many senior assisted living residences that do not have organized fitness classes or programs in place yet, but they will soon. Visit these places and offer a free class or program, if these programs are successful you will know that this appeals to seniors and if the need is strong enough to continue. This will help to target the senior market, zeroing in on what works and what doesn’t.

Marketers of fitness need to alter their sales approach to seniors. This age group is not impulsive and will appreciate a thorough, softer sell approach. Seniors need and want information and prefer patience. This in turn builds trust, instilling confidence in the senior contemplating buying a membership. It basically reaffirms that they are doing the right thing in taking this first step to join.

Seniors as consumers hold certain expectations that need to be met for fulfillment. As part of the packaging of the programming, seniors also need and crave socialization and to be part of the group. They need leadership, to have an instructor to safely guide them through the program, with an eye to protecting them from injury and awareness of ailments like arthritis and osteoporosis in the participants. They look for convenience, with minimal stairs and easy entry, or even better brought to their home. Lastly they want value and attention, to feel like they are progressing and that their state of well being is something that is noted.

As with any market, the sales approach needs to be geared to their age defined needs and preferences. In the year 2010 and in the coming years the greying of the boomers market will keep growing by leaps and bounds. There will be an even greater emphasis on slowing the effects of aging and possibly the reversal through movement and exercise. This, the marketers realize is what it’s all about at any age. Seniors, like everyone else, want to maintain a high quality of life and that definitely includes exercise to make it happen.

How Do You Choose The Best Auto Glass Repair Company?

The windscreen provides structural strength to the body of the car and helps keep passengers inside the car when an accident occurs. This is also what supports the performance and inflation of passenger side airbags. It therefore needs to be top quality and should be installed properly to serve its function. Specially formulated adhesives are used on the auto glass to meet safety standards. When you have a damaged glass, the next step is to find a reliable repair company that can repair it back to functionality.

Because the auto glass does so much more than just keeping you protected from the elements, you want to make sure that it is accorded the best services. There are so many repair companies offering the auto glass services, but only the best can deliver quality results with yours. You can find the best for the repairs by being attentive to factors that matter most.

Ask for certification. Your auto glass repair company ought to be certified by the auto glass replacement safety standard body relevant in your area. The organizations have developed standards that need to be met when doing the replacements and only certified company will give you that kind of reassurance for your industry requirements. Visit the company if you can and ensure that proper licensing is in place.

Check the technicians. The company may be certified, but remember that an individual technician will be responsible for the repair works. Ensure therefore that you get a technician who is also qualified and certified to get the kind of results you expect with the repair works. A good technician should take you through the repair process and help you make the right decisions with the glass and adhesive to use.

Ask the company about safe drive away time. This is the length of time you will need to allow for the adhesive to cure to safe levels before you are allowed to drive the car again. Usually the type of adhesive used will determine how long the car will need to be out of service. Some adhesives will take only an hour to cure to safe levels, whereas for others it may be three hours or more. Incline more in getting quality repair works done but also ensure that you can also do with the off-time.

Consider OEM glass for the replacement. OEM parts are originals from manufacturers and they are always superior in quality. Find out whether the auto glass repair company uses the original products or aftermarket ones so you can make an informed decision. It is always a much better choice to use OEM glass that matches your vehicle perfectly.

Ask about insurance claim acceptance. Most repair shops will accept billing the replacement costs to your insurance company when you are thinking of filing a claim. Take care of the deductible and enjoy the repairs works affordably.

Think about warranty. A reliable repair company for your auto glass should be able to provide you with a written warranty and even a record for the completed work. It goes to show confidence in services offered as far as quality goes.